Friday, August 3, 2012

SWTOR Goes Free-to-Play

While Star Wars: The Old Republic (SWTOR) is still a popular game and is enjoyable for many hours, the number of subscribers have been decreasing since its release. While the game itself is fun, it has been criticized for lack of more end-game content, and the current price tag is still too high for some when free-to-play MMOs are abound. As a solution for the decline in sales and subscribers, Bioware has announced that SWTOR will be free-to-play in November.
While SWTOR is going free-to-play, there will still be a subscription model for higher level play and additional content. However all eight character classes and the first 50 levels will be available in the free-to-play model. Maybe the switch will increase the subscriber base and help increase revenue as players are incentivized to buy more content after they play for free. For now the game is on sale for $15 and a one-month free trial.
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